Effective today, Paulo P. Lima, Ph.D. will serve as senior vice president and chair of the Arts & Culture Practice. Dr. Lima has held various roles in his 12 years with LAGRANT COMMUNICATIONS such as senior counselor and vice president, managing director, Hispanic Practice. In this newly created role, Dr. Lima will play an integral part in further driving the agencys presence in the arts and culture industry.
Dr. Lima offers a diverse range of experience to the Arts & Culture Practice. In addition to serving on the agencys senior leadership team and his role as managing director for the agencys Hispanic Practice, he also serves as the firms official photographer. For more than a decade, Dr. Lima has provided account management, strategic and creative counsel, community and media relations, and other services for clients including, Center Theatre Group (Ahmanson, Mark Taper and Kirk Douglas), Wallis Annenberg Center for the Performing Arts, The Pasadena Playhouse, Roy and Edna Disney/CalArts Theater (REDCAT), California African American Museum (CAAM), and more.
As a new venue in Los Angeles expanding arts and culture scene, The Wallis had a need to connect with many local communities surrounding Los Angeles, said Joel Hile, director of marketing & communications for the Wallis Annenberg Center for the Performing Arts. Paulo and his team at LAGRANT COMMUNICATIONS were a valuable resource that introduced specific programming for the African American and Brazilian communities, which resulted in successful engagements.
The seasoned integrated marketing communications specialist has successfully executed projects for Center Theatre Group, The Wallis Annenberg Center for the Performing Arts, REDCAT and The Pasadena Playhouse. Relying on his experience in the field, his efforts drove an increase in ticket sales for productions such as The Trip to Bountiful, Aint Misbehavin, DanceBrazil, Satchmo at the Waldorf, Fly, Julia and Companhia Urbana de Dança. In addition, Dr. Lima played a key role in leading communication efforts for the California African American Museum, significantly raising the organizations presence across Los Angeles. Most recently, he executed a private reception welcoming the newly appointed Santa Barbara County Arts Commission Executive Director Sarah York Rubin.
What impresses me most about Dr. Lima is his ability to approach complex problems from a different lens, said Mr. Kim L. Hunter, president and CEO of LAGRANT COMMUNICATIONS. His academic training in geography, fine arts, and performance studies brings non-traditional insight as well as creative and innovative strategic thought to our clients. Having provided value to both our clients and to the agency in the areas of the Hispanic consumer market for the past 12 years, Dr. Lima will be able to capitalize on his passion of the arts.