BY TNJ STAFF
Urban One CEO Alfred C. Liggins announced, last week, that Michelle Rice will serve as Interim General Manager at TV One. She replaces Brad Siegel who, for 2 and a half years, served as president of TV One.
“Michelle is business savvy, understands our demographic and has the energy, vision and discipline to position TV One for the future. She has the respect of our industry and I believe in her ability to provide leadership for our network during this time of intense competition, increased platform availability and growing content targeting the Black viewer,” Liggins said in a recent statement.
Rice was one of the inaugural employees of TV One, hired as the Vice President, Distribution Strategy and Operations. She was later promoted to Senior Vice President and ultimately to Executive Vice President, Content Distribution and Marketing. In this position, she was responsible for approximately 50% of the network’s revenue and has successfully negotiated all of the network’s affiliate deals and increased its content distribution across all platforms.
Prior to joining TV One, Rice worked in sales and marketing at BET, NBC Cable Networks and iNDemand.
A graduate of Temple University with a degree in Journalism, Rice holds an M.A. degree in Communication Management from the University of Southern California. She is an alumnus of Women in Cable and Telecommunications’ (WICT) Betsy Magness Leadership Institute, Senior Executive Summit program at Stanford University and the National Association for Multi-Ethnicity in Communications’ Executive Leadership Development Program.