Lisa Blake, a hospitality and travel industry veteran, was recently appointed to the newly created role of business development manager, Affinity & Diversity Group Sales, at Holland America Line. She will report to Denella Ri’Chard, Holland America Line’s senior director of trade communications and engagement.
“There is an untapped market for affinity and diversity groups in the cruise industry; and as we grow our sales team, we’re excited to add a professional like Lisa who brings a wealth of knowledge and experience that will be beneficial in building up this area of our business,” said Eva Jenner, vice president of sales for Holland America Line. “Holland America Line’s perfectly sized ships are ideal for both business-oriented and vacation groups, and Lisa is going to provide invaluable support to the affinity group community.”
In her new role, Blake will expand group sales and work with travel advisors looking to grow their business in the affinity and diversity market, including, but not limited to, women, a variety of ethnicities, people with disabilities and the LGBTQ community.
Before joining Holland, Blake worked in hotel operations as well as sales and conventions, with a specialty in driving diversity and affinity group business for large conferences and events. Most recently she was the general manager responsible for opening a new Hampton by Hilton hotel in Locust Grove, Georgia.