Facebook targets advertisers for Africa

The loading screen of the Facebook application on a mobile phone is seen in this photo illustration taken in Lavigny May 16, 2012. Credit: Reuters/Valentin FlauraudOne in 10 Africans are logging on to Facebook every month, the world’s No.1 online social network said on Monday, presenting a new target audience for advertisers.

Of those 100 million people, 80 percent are accessing the platform via mobiles on a continent with very low internet penetration and smartphone ownership, it said.

Facebook’s global mobile advertising revenue jumped more than 150 percent in the second quarter, accounting for about 62 percent of overall ad revenue.

Read More At Reuters.