Erwin Raphael was promoted to chief operating officer at Genesis Motor America. Prior, he served as executive director, a role he held since 2016.
Before joining Genesis, Raphael, who has expertise in engineering and product development; and manufacturing, materials and logistics, among other areas, served as director of product quality and service engineering, and later as director and general manager at Hyundai.
“Erwin has done an exceptional job leading the GMA team, engaging our U.S. retailers and inspiring our partners,” said Manfred Fitzgerald, Executive Vice President and Global Head of the Genesis Brand. “When building a brand, you need an executive team that is just as strong on sales as they are on brand, product and marketing. Erwin has proven to be just that entrepreneurial-minded person for us in the U.S. market and therefore I’m proud to announce his promotion.”
In 2018, Raphael, a graduate of The Ohio State University and member of the Executive Leadership Council, orchestrated the Genesis Brand’s retail network transition process securing distribution licenses in 50 states and Washington D.C., improving customer engagement. He has also enabled the brand’s ability to win many awards and accolades including top brand rankings in the annual J.D. Power IQS and APEAL reports, MotorTrend 2019 Car of the Year, and the 2019 North American Car of the Year award for the Genesis G70, in addition to several other prominent awards.