Squid Game, a well-known series that impressed several people through its unique story as well as visuals has done a great job at promoting the series and gaining recognition worldwide. Now, the sequel has been released, and people are very excited to see what is going to happen next. It had diverse characters and people could relate to it, it also showed the struggles and troubles poor people go through. So, we will be discussing about 10 marketing lessons that we should learn from Squid Game 2.
Digital Marketing Lessons From Netflix’s Squid Game
1. Don’t be the first, nor be the last
You don’t always need to be first out of the gate with a new technique or to adopt a viral trend, but it would be helpful for you if you do. The second place learns the risks and results of the first mover, so observe before making your move. Jumping before the competitor might cost you a lot, so it is better to watch out and understand. So the first lesson is, before getting onto a trend, watch others and decide wisely.
2. Strategy is important
Whether it is needed or not, a plan will always be one of the most important parts of your digital marketing campaign. You need to be sure about the way you want to campaign your business that is whether you want it to be budget-driven or leads driven. Like in the first season during the rope competition, you might end up like team 5, where they lost because they didn’t have a proper plan. Hence, have a great strategy to start something.
3. Importance of teamwork
Whether your company is new to the market or has already been in the industry for years, this second lesson is for you. The beauty of digital marketing is it removes a lot of physical advantages that larger companies have like Davids and Goliaths competed in the first season. When it comes to online sales, it doesn’t matter how large the store is or how many locations there are nationwide. So combining that with a solid plan that helps you out-market and out-position your huge competitors will bring you success and achievements.
4. Surprises on the way
There will be obstacles like everywhere else but you should know how to settle it down and think calmly. Both Google and Facebook make adjustments to their algorithms on a regular basis, whether that is an algorithm update from Google every few months that adjusts for relatable stuff or specific events that make Facebook strict as far as what can appear in ad copy keywords. Methods like these can throw your marketing plans off track very easily. Suddenly ad quality scores go down, and Google keyword rankings disappear from Page 1. Understanding the platforms you are advertising on is essential.
5. Be observant
If you want to grow your business, promoting it through social media is the best option that you have. Like Instagram, Facebook, Twitter, and YouTube, hence, observing apps is very important since algorithms and boundaries on these platforms keep changing. You have to stay engaged in order to get the response that you are looking for. The lesson is to stay updated on social media and look for the changes that are happening around.
6. Don’t get too attached, learn to let go.
When we are running digital marketing campaigns, it may turn out that we have effective ads or even the best keywords, but these are not converting into the number of leads and revenue that we expect, or the company has decided on a new product or service and no longer has to market your old product. We all agree that no matter how good or bad the digital marketing campaign is, outcomes are the end goal so businessmen must have a bigger picture in mind. This is the only way to justify spending on digital marketing. According to research, marketing budgets are one of the first lines of spending to be cut during a downturn, especially when the business case is weak.
7. Don’t be too focused on results
Business owners need to focus on the benefits of online marketing, leads and conversions come over time but need to keep in mind that leads rise and outcomes take time. Just spending money on running a Google Pay-per-click campaign or a social media marketing strategy will not lead to leads and money immediately.
8. System is watching
Much like the games, all aspects of your social media life are seen by the audiences as well as Facebook and Google admins. On the other hand, as a business owner, there are also these “control rooms” of your platforms such as Google Analytics Crooms or Facebook Business Manager, where you can see the information and patterns of your website’s social and network traffic. So now use all this data to draw the picture of your business traffic and then write a business strategy just the way did Front Man of the show.
9. Be caring
Techniques such as being honest will be applied in the realm of digital marketing to game the system and achieve that crucial advantage against your competitors. Whether it is through false advertisements or criticize your competitor, these measures will go on to affect your business.
10. Be open to change
Look for what the consumers need and make changes in your product effectively so that your business grows. Use comments on social media to interact with the customers and keep engaging with them for a better review of your product.
Conclusion
Squid Game 2 teaches us several ways about how to do digital marketing and the series goes on with a lot of twists and turns, just like businesses have.
FAQ
- What can you learn from Squid Game 2’s marketing strategy?
Squid Game 2 taught us the importance of strategic planning, adaptability, teamwork, and understanding the digital landscape.
- Why is having a strategy important in digital marketing?
A strategy provides a roadmap for your campaign, ensuring that your efforts are targeted and in line with business goals.
3.How can you improve your digital marketing results?
To improve your digital marketing, be observant of platform changes, focus on teamwork, embrace new trends strategically, and learn from your results.
