Kristian Buchanan Newman
Vice President, Partnerships & Advancements
National Urban League
New York, N.Y.
Kristian Buchanan Newman has been a tour de force during her seven-year tenure at the National Urban League. As senior director of digital marketing and strategies, and now vice president of partnerships and advancement, she has leveraged her award-winning brand strategy savvy to produce the League’s first “State of Black America” web series. She also is credited with developing a 360 integrated marketing strategy that garnered the organization new revenue streams. “In working on third-party partnerships, digital media and content marketing, I love putting a piece of the puzzle together,” she states. “I have to be very analytical to make sure our strategic partnerships are mutually beneficial. My role requires me to make sure I understand what’s important to the media company, our corporate partners and the National Urban League.”
A newlywed, Newman counts her work with the National Urban League Essence Festival Career Connections as a career highlight. “I managed the project, from concept to completion, the Career and Jobs Workshops and Experience at the festival. We were able to help people find jobs and connect them to opportunities in an environment where they could meet with top executives in their industries that they otherwise wouldn’t necessarily get one-on-one face time with,” she notes.
Recognized by the National Association of Black Female Executives in Music and Entertainment as a 2002 “Rising Young Executive of the Year,” Newman began her career as an account manager for a top multicultural advertising agency in New Orleans. Today, her reputation is that of a “dynamic” sales and marketing executive. When she’s not busy monetizing and packaging content, Newman volunteers at her church. “I’m a preacher’s daughter!” she declares. “Ministry has been in my blood since I was born. It might not be volunteering with a specific organization, but I make time to guide my stepchildren, nieces and nephews.”