black-ish (ABC) and grown-ish (Freeform) star Yara Shahidi is one of three actresses chosen to be ambassadors of a new campaign, Confident Beauty, that launched earlier this month from Bobbi Brown Cosmetics in celebration of Women’s History Month.
“Remaining true to our brand’s core essence, each of these powerhouse women are emblematic of the modern Bobbi Brown consumer – confident, individually beautiful and defining success on their terms,” says Sandra Main, President Bobbi Brown Cosmetics. The campaign will hero the brand’s longstanding and beloved foundation products of Skin Long-Wear Weightless Foundation and Intensive Skin Serum Foundation. The Skin Long-Wear Weightless Foundation lineup will also be expanded with 12 new shades globally.
Bobbi Brown Cosmetics has always been committed to providing the perfect match for all skin tones. Our deepest foundation shade family is still Espresso, which was first introduced in 1992 with the launch of Foundation Stick. The brand’s unique shade philosophy originated from the intuition and precise eye of an artist, who recognized that the truest skin match meant looking beyond skin’s surface to the natural undertones that create each women’s unique skin color. The result has always been a broad shade range of undertone correct, skin true shades that deliver fresh, healthy, glowing skin.
Shahidi, who is African American and Iranian American, explains what drew her to Bobbi Brown. “I think the brand represents what my generation represents: the importance of inclusion,” she says. “The fact that it’s been so important for the brand in both makeup and philanthropic endeavors since the beginning, speaks to the fact that it’s not a commercial trend but something they’re committed to.”
In addition the Confident Beauty campaign, Bobbi Brown Cosmetics officially launched The Pretty Powerful Fund on International Women’s Day March 8th. The company donated $400,000 to four worthy charities selected by the three actresses, who served as ambassadors that reinforce the Fund’s mission of supporting the creation of new possibilities for women and girls.