XL Group plc Unveils Global Rebranding and "Make Your World Go" Advertising Campaign
BRAND, NEW LOGO, CAPTURE XL'S INNOVATIVE POWER
HAMILTON, Bermuda, Oct. 3, 2011
HAMILTON, Bermuda, Oct. 3, 2011 /PRNewswire/ — XL Group plc ("XL") (NYSE: XL) today launched a new global brand and marketing campaign. The campaign, which includes a new logo and "Make Your World Go" tagline, captures the powerful combination of talent, innovation and drive at XL and its commitment to advancing progress and helping clients to do the same.
Chief Executive Officer Mike McGavick said: "At XL, we tackle risk like no one else, analyzing deeper and listening closely to our clients to create solutions that unleash the world's capacity to advance. By helping our clients unlock their full potential, we fulfill our own. Our new brand demonstrates this unique outlook and the commitment and value we bring to clients."
"There is no progress without risk," Mr. McGavick added. "And in an environment where change is accelerating, risks are multiplying and businesses are increasingly complex, companies need strong, innovative partners to help manage their risk. Our brand clearly sets XL apart as the strong, innovative partner needed in today's market."
The new XL brand launches today and will be implemented gradually over the coming months. The redesigned logo and advertisements can be viewed on the homepage (xlgroup.com) and in the "Our Brand" page of our corporate website (xlgroup.com/brand). A brief video discussing how this brand captures the innovative power and philosophy of XL, can be viewed at: xlgroup.com/brandvideo.
XL partnered with Venturethree, a London-based global brand studio, to develop the brand. In addition, the New York-based agency Thackway Mccord LLC provided initial research for the rebranding project.
About XL Group plc
XL Group plc, through its subsidiaries, is a global insurance and reinsurance company providing property, casualty and specialty products to industrial, commercial and professional firms, insurance companies and other enterprises throughout the world. XL is the company clients look to for answers to their most complex risks and to help move their world forward. To learn more, visit www.xlgroup.com
Carol Parker Trott
+1 441 294 7460
+1 441 294 7290
SOURCE XL Group plc