Until you conduct a few searches using the massive LinkedIn LNKD +3.6%
user database, you don?t realize just how powerful and essential your
LinkedIn headline is. When you conduct a search for LinkedIn members
using any search term you like, from ?wallaby? to ?poltergeist,? you?ll
see that your search results are displayed in a particular format, just
like Google GOOGL +0.09% web search results are.
When you?re looking at a page of LinkedIn search results (using the
People search function) you?ll see each LinkedIn user?s name, his or her
profile photo, and his or her headline. That?s all you can see ? on the
strength of a name, a headline and a photo, you have to decide whether
or not to click through to see the user?s full LinkedIn profile. You
can?t change your name. You can change your photo, if yours isn?t ?doing
you justice.
You can add a LinkedIn photo to your profile if you don?t have one
now. Please do! We need to see your smiling face or else we?ll picture
you in our minds as the Phantom of the Opera or Jason with the hockey
mask.
Read more at FORBES
