GENEVAApril 13, 2011 /PRNewswire/ — WISeKey is revolutionizing the
luxury world by protecting brands such as Hublot, Dior and Chris & Cris with
its patented Digital Brand Protection Solutions. A completely new way of
protecting luxury brands whilst fighting counterfeiting, boosting sales,
providing a private social network for brand fanatics and offering a lifelong
bond with the customer emerged this year at Basel World. WISeKey's brand
protection technology, WISeAuthentic, offers personalized solutions for
digitally identifying authentic brand items, and also provides direct sales
information to the manufacturer and allows control over the grey market, is
now used by luxury brands Chris & Cris, Dior, and Hublot, with more and more
brands joining the fight against counterfeiting.

The technology consists of creating an electronic guarantee certificate
with an algorithm, which contains the item identity code and is securely
stored on a SmartCard that also enables privileged access to a reserved space
on the brand's website. Sales outlets and clients are able to use the
SmartCard to check instantly online if the watch is genuine. This combination
provides a fail-safe solution, impossible to replicate, at a fraction of the
amount lost in sales due to counterfeits.

WISeKey has gone even further this time and developed a wearable solution
for Chris & Cris, a Spanish-based luxury garment company, which was announced
at MIT associating the luxury garment with an exclusive social network,
blending corporate identity and brand awareness in a new generation of VIP
social network.

    Read the full article at:
WISeKey is Revolutionizing the Luxury World by Protecting Brands such as Hublot, Dior and Chris & Cris


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SOURCE WISeKey SA