WISeKey is Revolutionizing the Luxury World by Protecting Brands Hublot, Dior and Chris & Cris

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    WISeKey is Revolutionizing the Luxury World by Protecting Brands Hublot, Dior and Chris & Cris

    PR Newswire

    GENEVAApril 13, 2011 /PRNewswire/ — WISeKey is revolutionizing the
    luxury world by protecting brands such as Hublot, Dior and Chris & Cris with
    its patented Digital Brand Protection Solutions. A completely new way of
    protecting luxury brands whilst fighting counterfeiting, boosting sales,
    providing a private social network for brand fanatics and offering a lifelong
    bond with the customer emerged this year at Basel World. WISeKey's brand
    protection technology, WISeAuthentic, offers personalized solutions for
    digitally identifying authentic brand items, and also provides direct sales
    information to the manufacturer and allows control over the grey market, is
    now used by luxury brands Chris & Cris, Dior, and Hublot, with more and more
    brands joining the fight against counterfeiting.

    The technology consists of creating an electronic guarantee certificate
    with an algorithm, which contains the item identity code and is securely
    stored on a SmartCard that also enables privileged access to a reserved space
    on the brand's website. Sales outlets and clients are able to use the
    SmartCard to check instantly online if the watch is genuine. This combination
    provides a fail-safe solution, impossible to replicate, at a fraction of the
    amount lost in sales due to counterfeits.

    WISeKey has gone even further this time and developed a wearable solution
    for Chris & Cris, a Spanish-based luxury garment company, which was announced
    at MIT associating the luxury garment with an exclusive social network,
    blending corporate identity and brand awareness in a new generation of VIP
    social network.

        Read the full article at:
    
    WISeKey is Revolutionizing the Luxury World by Protecting Brands such as Hublot, Dior and Chris & Cris
    Swiss Style Magazine John Francois Beguin Chairman admin@swissstyle.com ph: +41223044304 fax: +41223044300

    SOURCE WISeKey SA