Will.i.am has a new side job: selling bedsheets made from old Coca-Cola bottles.
It’s not that he’s fallen on hard times in the music biz, it’s more that he’s into recycling. So the Black Eyed Peas frontman has partnered with Coke (KO) and W Hotels on a line of bedding made with at least 30% recycled plastic.
The sheets will soon be on all W hotel beds worldwide. They don’t look or feel any different than the hotel’s current sheets — the plastic is used to make polyester and simply replaces the virgin polyester currently used in the blended fabric. Each king-sized sheet will contain about 31 plastic bottles.
For W, the move was about being more eco-friendly as well as saving money. The new sheets are more durable and can be washed up to 200 times before wearing out (compared to about 100 washes now).
The sheets will also be available for purchase at the W’s store, though they aren’t cheap — a set starts at $207.
They’ll carry both the W and Ekocycle brand. Ekocycle is a broader partnership between Will.i.am and Coke to use recycled content in more products.
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