It is 2015 and millennials are only spending more time on their mobile devices and consequently spending more time on popular social media apps. It’s always entertaining to see how older folks perceive newer technology targeted towards teenagers. There always seems to be a disconnect between millennials and older folks in terms of determining the value of these platforms. It’s exciting to see local business owners establish Facebook fan pages, Twitter profiles and now even Instagram profiles. Nonetheless the next step of progression for local businesses on social media, especially those targeting millennials, is Snapchat.
Even now when consulting businesses when I mention Snapchat it’s still all too common to initially hear “Isn’t that the sexting app?” Despite possible reservations towards Snapchat it’s hard to believe that a company valued at over $10 billion dollars is just a “sexting app”. Snapchat truly has the potential to be a monumental communication tool for local businesses to reach customers, give them an inside look at how the business operates, connect with the people behind the business and showcase deals/promotions.
Let’s say for instance there’s a local pizza place called Johnny’s Pizza. On the store window there’s a sticker that says “Add Johnny’s Pizza on Snapchat!”. Furthermore, with every purchase there’s a pamphlet provided that urges customers to follow them on all social media platforms including Snapchat. Over time as Johnny’s Pizza begins to accumulate more followers on Snapchat it can begin to take advantage of a few of the premiere features Snapchat has to offer.
Read more at the Huffington Post.