In October, media mogul Oprah Winfrey announced a bold partnership with Weight Watchers International. For a cool $43.2 million and 10 percent stake in the company, she signed on to join its now 10-member board.
That decision apparently worked out well for WWI because this week marked a 30 percent increase in revenue for the 52 year-old company after the Christmas Eve debut of Winfrey’s new weight loss advertising campaign that touts, “Let’s do this together.”
According to the Associated Press, she “has given the company the right to use her name, image, likeness and endorsement for the company, its programs, products and services, subject to her approval.”
“The deal is part of Weight Watchers’ plan to expand from being a weight loss company to “helping people lead a healthier, happier life,” Weight Watchers President and Chief Executive CEO Jim Chambers said in a statement.
And who better to partner with than the 61-year old billionaire and media queen of daytime television?
Since the success of her renowned, The Oprah Winfrey Show, she has garnered legions of loyal fans, mostly women, who have followed her from the show to her very own cable network, OWN.
The agreement was signed for five years.