Washington Post in content deal with new tech blog

WASHINGTON (AP) ? The former editor of popular technology blog Engadget, Joshua Topolsky, has started writing a weekly consumer tech column for The Washington Post as part of a partnership between the newspaper and a new tech news site called The Verge.

Topolsky is leading The Verge, set to launch this fall.

Topolsky’s column is now running online on Wednesdays and in the print edition on Thursdays. The newspaper and blog will also share tech reporting and content.

The Post already uses a number of partners for content in its tech and business sections, including Bloomberg Business News and tech blog TechCrunch.

The Verge is being rolled out by Washington online content publisher SB Nation, which runs more than 300 sports websites. The company wants to use the site as a foothold in the market for consumer technology blogs.

The Post is the flagship publication of The Washington Post Co.