Walmart has decided to open the iconic hot dog restaurant, Wienerschnitzel, within the premises of the Arizona store. These fast food chains are quite famous and have huge potential when brought to these premises in profitability. Thus, Wienerschnitzel has approached one of the biggest grocery communities in the US after gaining popularity for its menu.
Wienerschnitzel’s journey
Wienerschnitzel comes from California as a small hot dog fast food restaurant. However, it has grown into one of the biggest fast food corners with stalls in around 13 states of the US. The main attraction of the stall is its menu which offers a huge variety of hot dogs and side munchies. The all-time famous Chili Cheese dogs served with fries, sandwiches, and frozen sweet treats are the main attraction of this food chain.
Wienerschnitzel’s growth strategy
The famous food chain has found a way of using its credibility and fame as its growth strategy. It struck a deal with the US’s top grocery community that is based in Arizona. If manifestation is a magic trick, I would surely learn it from them. The opportunity has opened new gates for the hot dog chain to diversify its sales and popularity nationally as well as internationally.
For growth purposes, the fast food restaurant is trying to reach out to airports, theme parks, military bases, and many other places to expand its territory. Shaking hands with the US’s topmost grocery community is also one of the most beneficial deals for Wienerschnitzel. It is also planning to open 6 new franchises by the end of 2025 to expand its business and concept.
The goodwill created by Wienerschnitzel has made it easier for the restaurant chain to attract multi-billion-dollar companies. It is a win-win strategy for both- multi-billion dollar businesses get their way to grow their portfolio while the hot dog chain gets the recognition and way to expand its territory.
Walmart and Wienerschnitzel’s collaboration
Walmart and Wienerschnitzel have shaken hands for a partnership in the Arizona store. It has been decades, still, Walmart welcomes food chains to keep its market position up in the charts. Walmart and Wienerschnitzel’s partnership has allowed Wienerschnitzel to open 6 more in-store restaurants in the following locations:
- Alamogordo, New Mexico
- Bakersfield, California
- Colorado Springs, Colorado
- Puyallup, Washington D.C.
- Reno, Nevada
- Tempe, Arizona
These outlets for Wienerschnitzel are going to ensure that the taste and hospitality won’t go away.
Wienerschnitzel’s director on partnership with Walmart
The director of Wienerschnitzel believes that signing a deal with Walmart is the biggest achievement they have had till now. This way we can reach out to a larger audience and diversify the environment according to the customer’s comfort. As said, the reach will grow and will open the door to many more franchises by tapping into their potential, scale, and profitability.
Conclusion
We have done an in-depth analysis of the Walmart and Wienerschnitzel partnership deal. Both the company and the restaurant have gone through their terms and conditions to stand on a mutually profitable plan. Walmart is now funding the growth of the fast food chain to ensure the profitability promised by Wienerschnitzel. On the other hand, the sales are crazy for a small business like this. The growth strategy, in short, is working in its expansion.
