NEW YORK (AP) ? Just in time for the crucial winter holidays, Wal-Mart Stores Inc. aims to recreate the feel of a local store for its more than 9 million Facebook fans.
The world’s largest retailer announced Tuesday a partnership with the social networking site that offers Facebook pages specifically tailored for each of its more than 3,500 locations. Those pages are designed to allow its customers to interact with its local stores as well as get information on new products, events and discount offers. The partnership marks the first of its kind for a merchant and underscores how companies are using Facebook to develop a deeper relationship with its shoppers by responding quickly to their demands with the goal of increasing sales.