Wal-Mart and Amazon go around App Store

NEW YORK (AP) ? Wal-Mart and Amazon have revealed new video and book-reading services that are designed for the iPad but bypass Apple Inc.’s fees on content sales.

Wal-Mart Stores Inc. started to stream video from its Vudu service to the iPad’s Web browser on Wednesday, and Amazon.com Inc. announced the Kindle Cloud Reader, which lets users read e-books.

Apple wants companies to sell their content through its iTunes system, where it gets a 30 percent cut.

Media companies are finding Apple’s fees hard to accept. So they are getting around that by avoiding apps that must be distributed through Apple’s App Store, where Apple’s fee policies apply.