Learn how you can get great results from video marketing
As most of you probably know by now, video marketing can be one of the most effective additions to your online marketing strategy. By using videos to promote your small business online, you can effectively deliver your message to your target market, build your credibility and authority in your chosen niche, and improve your organic search engine ranking and conversion rate all at the same time. And best of all, you can do it without breaking the bank.
Now that you have a fairly good idea of what you stand to gain by using videos to promote your business, here are some tips that may help you get started on the right track:
Use the right keywords. Producing a top quality video without using the right keywords will get you nowhere. If no one is searching for the topic you are talking about, what good will it be? Will it help you get the results you need? Will it drive traffic to your site and improve your conversion rate? Probably not. To prevent such things from happening, you need to make sure that people are actively searching for the topic you want to share.
Provide valuable content. What topics will appeal to your target viewers? Create videos that are useful and interesting to your target viewers and you will considerably improve your chances of success.
Keep it short. Most Internet users are extremely busy people. As such, you should keep your videos short and to the point. For best results, keep it well within the 4-minute mark.
Optimize your videos. Let the search engines know what your video is all about by making sure that it is properly optimized. Use your keywords in your title, description and tags. Add a text box to your video and highlight your URL, brand your videos with your company logo, include your URL at the beginning of your video description, and make sure that your video channels are optimized as well.
Embed your videos in your own site. Think beyond YouTube and other video sharing sites. Embed your videos in your own website.
Link them up. Keep in mind that both internal and external links are vital to improving your video’s search engine ranking. As such, you may need to link to your videos from your blog posts, your social media pages and other relevant website pages. You should likewise bookmark it and share it with your Twitter followers.
Create a series. Rather than creating and uploading stand alone videos, why don’t you create a series of informational videos for your viewers? This can increase your reach and help you create loyal followers.
There are a lot of other ways that you can make sure you get the most results from your video marketing efforts but these simple yet effective tips will help you get started on the right track.