Vicky Free, a 25-year veteran of marketing and brand management, was named senior vice president and chief marketing officer.
“She brings a strong background in leading successful marketing campaigns for global organizations that will help Novant Health develop insightful and compelling campaigns that demonstrate our commitment to remarkable patient care,” said Jesse Cureton, chief consumer officer for Novant Health.
Lee joined Novant after serving as senior vice president of global brand strategy, marketing and creative at Disney/ABC International. Prior to that, she served as executive vice president and chief marketing officer for BET Networks, where she was accountable for all brand strategy and consumer advertising campaign development across the enterprise.
In her new role at Novant, Free will lead the strategic direction of all Novant Health system marketing activities.
A 2012 Network Journal “25 Influential Black Women in Business” honoree, Free has also held several marketing leadership positions with Time Warner.