Univision announced yesterday that it will carry Bounce TV, the first broadcast network for American Americans.
The network reported that the deal would increase the coverage of Bounce TV to 68 percent of the U.S., and 80 percent in African American homes. It will be available in 24 of the top 25 markets.
“This unique agreement brings together the leading over-the-air broadcaster targeting the Hispanic viewer and the only over-the-air network targeting African-Americans,” said Jeffrey Wolf, Bounce TV Vice President of distribution.
Martin Luther King III and Ambassador Andrew Young launched Bounce TV over a year ago. The network airs 24 hours a day, seven days a week on local television stations. The network targets African Americans primarily between the ages of 25 through 54.
It was reported that the Univision Television Group owns and operates 62 stations in major U.S. Hispanic markets and Puerto Rico.
Read more at Chicago Tribune.