UnitedHealthcare and the Bronner Bros. International Hair Show Host Class and Competition to Recognize and Reward Exercise-Friendly Hairstyles for African-American Women Aug. 21

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    Aug. 19, 2011 15:12 UTC

    UnitedHealthcare and the Bronner Bros. International Hair Show Host
    Class and Competition to Recognize and Reward Exercise-Friendly
    Hairstyles for African-American Women Aug. 21

    • U.S. Surgeon General Regina Benjamin and celebrity stylist Elgin
      Charles will speak and act as guest judges at the event
    • Second annual ?Hair Fitness? class and competition at the Bronner
      Bros. International Hair Show will recognize and reward innovative,
      exercise-compatible hairstyles

    ATLANTA–(BUSINESS WIRE)–
    UnitedHealthcare and the Bronner Bros. International Hair Show are
    hosting the second-annual ?Hair Fitness? competition for
    exercise-friendly hairstyles at the International Hair Show Aug. 21 at
    the Georgia World Congress Center in Atlanta.

    The Hair Fitness competition raises awareness among stylists for the
    need to balance beauty and health. Stylists will compete to design the
    most innovative and exercise-friendly hairstyle. The grand-prize-winning
    stylist will be awarded $5,000, and the winning styles will be
    publicized nationally. UnitedHealthcare will also offer a free
    exercise-friendly hair seminar for stylists to learn skills and
    techniques for creating hairstyles that are easy to maintain and enable
    women to make exercise an ongoing part of their daily routine.

    The event will kick off with the ?Styling Healthier Futures? class at 10
    a.m. EDT on Sunday, Aug. 21. A Bronner Bros. master hair stylist will
    demonstrate new tips and exciting techniques for exercise-friendly hair.
    At 2 p.m., UnitedHealthcare will host Hair Fitness, a contest of
    exercise-friendly hairstyles. The contest will feature special guests
    Regina M. Benjamin, M.D., Surgeon General of the United States, along
    with celebrity hairstylist Elgin Charles, known as the ?Emperor of Hair?
    and star of VH1?s Beverly Hills Fabulous, and Amy Hilliard, a
    prominent African-American entrepreneur and exercise enthusiast.

    ?As the Surgeon General of the United States, my number one goal is to
    improve the health of the nation, and I?m proud to join with First Lady
    Michelle Obama to attack this problem head-on,? said Dr. Benjamin. ?I
    know first-hand the important role salons play in our African-American
    culture. I look forward to being an honorary judge of the Hair Fitness
    competition and to sharing the lessons we learn from this throughout the
    nation.?

    This initiative is inspired by the alarming rates of obesity among
    African Americans. According to the 2010 edition of America?s Health
    Rankings
    ?, the prevalence of obesity among African Americans exceeds
    30 percent in 37 states, which dramatically outpaces obesity rates for
    Caucasians and poses serious health consequences for those affected. In
    addition, studies show that many African-American women avoid certain
    kinds of fitness activities in order to maintain their hairstyle, citing
    the time and cost involved.

    ?We want to help African-American women keep their great style and keep
    fit at the same time,? said Reed Tuckson, M.D., executive vice president
    and chief of medical affairs at UnitedHealth Group. ?We recognize that
    stylists play a powerful, yet often underappreciated, role in the health
    of their clients, and we hope that by working with them as a group we?ll
    be able to help African-American women everywhere realize they can look
    beautiful and be active and healthy at the same time.?

    ?I came to align myself with UnitedHealthcare?s Hair Fitness initiative,
    because, while hair is my business, being of service is my passion,?
    said Charles. ?There are a disproportionate number of African-American
    women being diagnosed with serious health conditions like high blood
    pressure and diabetes when compared to women of other ethnicities.
    Whatever role hair may be playing in their lifestyle choices, I simply
    want these beautiful ladies to know that they should not and do not have
    to let their hair compromise their health.?

    The Bronner Bros. International Hair Show Hair Fitness competition will
    include three categories: low-impact workout, which involves little to
    no sweat and hair maintenance and would require only one
    shampoo/condition per week; moderate impact workout, which involves
    modest sweat and hair maintenance and would require 1-2
    shampoo/conditions per week; and high-impact, which involves profuse
    sweating and would require 2-3 shampoo/conditions per week. The stylists
    will be judged on the technical execution of the styles, originality,
    suitability and head contour, and new ideas. The hair show will give the
    audience ideas for clients who are looking to become more active and
    health conscious, while maintaining their hair regimen at the same time.

    About UnitedHealthcare
    UnitedHealthcare is dedicated to
    helping people nationwide live healthier lives by simplifying the health
    care experience, meeting consumer health and wellness needs, and
    sustaining trusted relationships with care providers. The company offers
    the full spectrum of health benefit programs for individuals, employers
    and Medicare and Medicaid beneficiaries, and contracts directly with
    more than 650,000 physicians and care professionals and 5,000 hospitals
    nationwide. UnitedHealthcare serves more than 38 million people and is
    one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified
    Fortune 50 health and well-being company.

    Contacts

    UnitedHealth Group
    Lauren Mihajlov, 952-936-3068
    lauren.mihajlov@uhc.com
    or
    Tracey
    Lempner, 770-300-3573
    tracey.lempner@uhc.com

    Source: UnitedHealth Group