Twitter is on a feature launch roll, with the social network releasing a “Moments” feature Tuesday, which curates and promotes popular tweets.
The feature, which is now available both on the desktop and mobile versions of the platform, appears as a tab between a user’s notifications and messages. When users click or tap on the tab, they’re shown a list of “Moments,” which are a curated selection of tweets ranging from breaking news to cute animal pictures to football results and tweets from celebrities.
Users have the option to “follow” a Moment and have tweet updates added to their timeline.
Moments are currently assembled by Twitter’s curation team and are intended for a general audience, rather than customized for individual users.
The intent behind the new feature is to surface the “best of Twitter,” but like other features of the platform, it is probably a bid to draw people into the social network and increase the amount of time users spend looking at tweets.
The feature is the latest in a string of products Twitter has launched under the leadership of returning Chief Executive Jack Dorsey, who was named the company’s permanent leader Monday after a three-month stint as interim CEO. Dorsey is now the head of both Twitter and electronic payments company Square.
The company rolled out a News Tab feature in August and added product and places pages in June to help drive e-commerce.