Travelmatch: New Ambassador for Barbados Rihanna to Encourage Tourism

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    Travelmatch: New Ambassador for Barbados Rihanna to Encourage Tourism

    PR Newswire

    LONDON, June 28, 2011 /PRNewswire/ —

     

    Rihanna has been named ambassador for her home country of
    Barbados by the Barbados Tourism Authority, Travelmatch says this
    will drive up tourism to the island.

    The Barbados Tourism Authority announced this week that pop
    sensation Rihanna has become Barbados’s ambassador for tourism. The
    star, who was born and raised on the island, will undertake a three
    year promotional partnership with the Barbados Tourism Authority
    including advertising campaigns, concerts and social media
    promotion. Online travel specialists Travelmatch says that the
    singer’s endorsement of the island will draw more travellers to the
    island in the next few years.

    Alex Francis of travelmatch.co.uk comments: “Barbados is
    stunningly beautiful island known for its lush tropical scenery,
    white sand beaches and turquoise oceans, but it often doesn’t get
    the same recognition for its natural beauty that some other island
    destinations such as Hawaii do. Rihanna’s partnership with the
    Barbados Tourism Authority is sure to draw more attention to this
    amazing destination and with companies such as Virgin
    Holidays
    offering more tremendous package deals every year we
    predict there will be quite a substantial upturn in the number of
    tourists choosing Barbados for their holidays over the next few
    years.”

    One of the best-selling artists of all time with more than 30
    million albums and 100 million singles sold, Rihanna’s pride in her
    home island can be seen in many of her videos where the Barbadian
    flag is featured. Upon her appointment, Rihanna said in a
    statement: “Barbados is a place like no other and one of the
    reasons for this is the spirit and national pride of our people. I
    want each and every visitor to this beautiful island to experience
    what makes this destination different from all others and that is
    the spirit and warmth of my fellow Barbadians.”

    The partnership between Rihanna and the Barbados Tourism Authority
    will officially begin on the 5th of August with a
    celebratory concert in Bridgetown, Barbados.

    Francis concludes: “This announcement means big things for the
    future of Barbados’s tourism industry. Since rising to fame just a
    few years ago, Rihanna has already done a lot to put Barbados back
    on the map and this new promotional partnership promises to bring
    more tourists than ever before flocking to the island for their holidays
    in 2012
    and beyond. Travelmatch are delighted to see this
    breath taking island getting the promotion it deserves.”

    About Travelmatch:

    Travelmatch is a new travel discovery engine that helps inspire
    customers by matching their requirements to a wide range of
    holidays, hotels, flights, cruises, villas or city breaks. Unlike
    other travel sites, customers are not required to choose a
    destination, date or budget before they can begin searching.
    Customers are able to make informed decisions by exploring photos,
    user reviews, maps, events and activities and other fun things
    relevant to their chosen travel product. travelmatch.co.uk/, which
    closed its first funding round in 2010, is based in Notting Hill,
    London.

    You can also find Travelmatch on social networks: follow us @Travelmatch or like Travelmatch on
    Facebook
    to keep up to date with all the latest news and travel
    deals.