Building a Great Mobile Site: Some SEO Best Practices
Having a mobile site can do wonders for your business. In fact, it is now considered to be one of the most effective tools that can be used to promote and market your products. In addition, having a mobile website can also help you build your mobile presence, facilitate better user engagement and enhance your Google rankings all at the same time.
According to the latest edition of the KCPB Internet Marketing Trends report, mobile Internet usage continues to experience phenomenal growth. In fact, the same study predicted that about 20% of the total Internet traffic by the end of 2013 will come from mobile sites, a significant increase from the 10% share it contributed the previous year.
Mobile websites can also help improve your sales performance. According to Google, 35% of mobile visitors shopped using their smartphones in 2012. This figure is expected to increase once consumers become more accustomed to using their smartphones for making purchases. Even businesses that do not sell their products online and informational sites can benefit from the traffic brought in by mobile sites.
Taking these things into consideration, it is so easy to see why businesses that have their own mobile sites have a definite edge over those that do not have one.
How to Create a Great Mobile Site
To build a great mobile site, you should first establish what your goals are. Will it be the same as your primary website or are you focusing on different conversions? Once you answer this question, you will have a fairly accurate idea whether you need to create a dedicated mobile site or a just a mobile-friendly version of your existing site. Now, to help your visitors find your mobile site, here are some top SEO tips that you may want to consider.
- Use a single URL. Using the same URL or web address for your primary and mobile websites can help improve your mobile search engine rankings and enhance your link building efforts. It can also help reduce the work and the cost involved in building, updating and maintaining your site.
- Use the right keywords. According to the e-Marketing and Commerce website, mobile search query strings are about 25% shorter than desktop searches so you need to make sure that your mobile campaigns satisfy this metric. Use the mobile filtering option on Google’s keyword tool to know which keywords to use.
- Test the effectiveness of your content. You should create content that is easily findable, readable, understandable, actionable and shareable to get the kind of result that you need. It should accurately hit its mark to produce your desired outcome.
There are still a lot of SEO best practices that can help you create a great mobile website but applying these tips can definitely set you up on the right track.