They Shoot?They Score! Sprite Spark Parks Project to Get Courts Back
in the Game in 25 Cities
Sprite Teams with the National Recreation and Park Association (NRPA)
to Benefit More Than 475,000 Teens Through Refreshed Courts
This spring, young basketball players across the country will see their
well-used neighborhood basketball courts bounce back to life. Through
the Sprite Spark Parks Project, Sprite is giving people an opportunity
to direct grants for the courts that are important to them by lending
their vote at www.SpriteSparkParks.com.
With the help of the NRPA, a national not-for-profit organization
dedicated to advancing park, recreation and conservation efforts that
enhance quality of life for all people, Sprite has identified 25
basketball courts to refresh in key markets across the country. The
courts, which are located in public parks and recreation centers
throughout the nation, will receive various levels of support based on
the number of votes they earn through May 31.
People can vote for a court by submitting the My Coke Rewards codes
found on Sprite and Sprite Zero Fridge Pack?, 20-pack, 24-pack, 20 oz.
and 2-liter products. Sprite will donate $275,000 to 25 parks in grants
ranging from $5,000 to $15,000. The donations will be used to refurbish
rims, backboards, lights, benches and playing surfaces ? sparking new
life in these active public spaces.
?The mission of the Sprite Spark Parks Project is to refresh
neighborhood basketball courts so teens can express their uncontainable
moves, and this year, we?re getting 25 courts back in the game,? said
Michael Mathews, vice president, non-colas sparkling, Coca-Cola North
America. ?We have partnered with the NRPA to encourage people to vote
for their favorite court by May 31st ? it could lead to
$15,000 for a Sprite Spark Parks refresh!?
?Parks, playgrounds and recreational facilities across the country are
the best places for kids and teens to go to be physically active,
improve their health and wellness and have fun,? said Barbara Tulipane,
president and CEO of NRPA. ?We are proud to work with Sprite on this
restorative effort because we must preserve and maintain these public
spaces to ensure that all can take advantage of the healthy benefits
they have to offer for years to come.?
While voting for their favorite Spark Park court, people also can help
support and preserve public parks and recreational facilities for future
generations by donating to the NRPA?s efforts at americasbackyard.org.
2012 Sprite Spark Parks Nominated Courts
Whether for a little individual practice or a spontaneous pick-up game,
neighborhood basketball courts play a big part in the lives of young
people. The following courts have been selected as grant recipients in
- Grayson Park in Birmingham, Ala.
- Washington Park in Chicago
- DeHart Park in Cincinnati
- Elmira Park in Durham, N.C.
- Hollywood Recreation Center in Los Angeles
- Jesse Turner Park in Memphis
- Dorsey Park in Miami
- Starlight Park in Phoenix
- Fox Park in St. Louis
- Cotillion Park in Dallas
- Burdett Park in College Park, Ga.
- Winzer Basketball Court in Houston
- Indianola Park in Indianapolis
- Frazier Park in Charlotte, N.C.
- Juneau Playground in Milwaukee, Wis.
- Gatto Playground in New Orleans
- Pratt Park Basketball Courts in Seattle
- Westown Commons Park in Grand Rapids, Mich.
- DeFremery Park in Oakland, Calif.
- Evelyn Davis Park in Des Moines, Iowa
- Ethel Bailey Furman Memorial Park in Richmond, Va.
- Emery Heights Recreation Center in Washington, D.C.
- Dermond Recreation Area in Drexel Hill, Pa.
- Portland Park in Louisville, Ky.
- Sorrentino Recreation Center in Far Rockaway, N.Y.
About Sprite Spark Parks Project:
The Sprite Spark Parks Project launched in February 2011 with the
mission to construct, refurbish and refresh play spaces across the
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world?s largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands. The Company?s portfolio includes 15 billion dollar brands,
including Coca-Cola, recognized as the world?s most valuable brand, as
well as Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitamin water,
Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1
provider of sparkling beverages, juices and juice drinks and
ready-to-drink teas and coffees. Through the world?s largest beverage
distribution system, consumers in more than 200 countries enjoy the
Company?s beverages at a rate of 1.7 billion servings a day. With an
enduring commitment to building sustainable communities, our Company is
focused on initiatives that protect the environment, conserve resources
and enhance the economic development of the communities where we
operate. For more information about our Company, please visit our
website at www.thecoca-colacompany.com.
About National Recreation and Park Association
The National Recreation and Park Association is a national
not-for-profit organization dedicated to advancing park, recreation and
conservation efforts that enhance quality of life for all people.
Through its network of 20,000 recreation and park professionals and
citizens, NRPA encourages the promotion of healthy lifestyles,
recreation initiatives, and conservation of natural and cultural
resources. For more information, visit www.NRPA.org.
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Source: The Coca-Cola Company