Finding the sweet spot for success is not a predictable process but there are actions entrepreneurs can take to help boost the probability of being the next big thing, rather than the next big flop. One of the simplest steps is product testing.
Is it durable enough? Is it easy to use? Is it well designed? Do people like how it looks? What are people willing to pay for the product? All of these questions can begin to be answered in a physical product’s early testing phase. Think of this as an informal user-research phase that occurs either instead of or before you invest in formal user research – a strategy that can start out costing tens of thousands of dollars.
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