Target To Remove Gender-based Signs

TARThe discount retailer will stop referring to gender in some areas of the store after an outcry on social media.

Target TGT -0.70% will start using gender-neutral signage in store aisles that carry kids? toys, bedding, and books, seeking to quell a social media firestorm ignited this summer when a woman expressed displeasure on Twitter at a sign in one of its stores that referenced ?building sets? and ?girls? building sets.?

In the coming months, the discount retailer will add signs in its kids? bedding area that no longer feature suggestions by gender but will instead address kids as a group. Target will also remove references to gender, including the use of pink, blue, yellow, or green paper on the back walls of its shelves of its kids? sections, the company said in a blog post on Friday.

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