Summary Box: Yahoo to buy Interclick for $270M

Published November 2, 2011 by
Technology - General News

HERE’S THE DEAL: Yahoo Inc. has agreed to buy online advertising network Interclick Inc. for $270 million in cash. The deal is expected to close by early next year.

WHAT’S IN IT FOR YAHOO: It’s expected to help Yahoo target advertisements to its online audience.

YAHOO’S TROUBLES: The acquisition comes as Yahoo itself is the subject of takeover speculation. The company has been struggling to grow its revenue even as rivals such as Google Inc. and Facebook ? and overall Internet advertising ? are doing just that.

Share Post:
N