Summary Box: Proview seeks global rights to ‘iPad’

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THE DISPUTE: Proview Electronics and Apple have been battling over the use of the iPad name in mainland China. Apple says it bought the rights to the name from a Taiwan-based affiliate, but the Chinese company says that’s not the case.

THE ESCALATION: Proview says it is now seeking to regain worldwide rights to the iPad name.

THE GROUNDS: Proview contends Apple intentionally misled it when it bought iPad trademarks through a special-purpose company that concealed it was acting on Apple’s behalf. Experts in the high-tech field say such tactics are common given the secrecy surrounding new product launches.