Summary Box: New iPhone gets muted reception

NEW IPHONE: Apple unveiled a faster, more powerful version of its sleek iPhone on Tuesday and named it the 4S. It includes a better camera, a futuristic, voice-activated personal assistant service and an app that will send greeting cards for $2.99 each. Sprint customers will now be able to use one.

MUTED REACTION: The new iPhone was not named the iPhone 5 or reimagined to the degree that many tech bloggers and Apple fans had hoped it would be.

STOCK RUN-UP: Apple stock has nearly quadrupled since the first iPhone was announced in 2007.