THE NEW OFFERING: Netflix Inc. is adding a “Just For Kids” tab to subscribers’ accounts.
WHAT’S IN IT: Clicking on the feature will pull up a list of kid-friendly recommendations drawn from about 1,000 movies and TV shows in Netflix’s Internet video streaming library. Netflix relied on ratings from Common Sense Media, a nonprofit group focused on how children’s issues.
THE BIGGER PICTURE: The offering comes amid an outcry over an upcoming price increase. It could give kids and their parents a new reason to embrace its Internet video subscription service.