BY THE NUMBERS: Muve Music has attracted more than 500,000 subscribers in its first year of operation.
WHAT IT IS: It’s an all-you-can-listen music plan offered to subscribers of prepaid wireless carrier Cricket.
THE SIGNIFICANCE: It marks substantially quicker growth than some of Muve’s competitors, which include MOG and Rdio. What helps is the fact that the service is being bundled into a monthly cellular plan that includes unlimited talk, text and Web access for as little as $55.