Summary Box: Hulu expands to Japan

Published September 1, 2011 by
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GOING ABROAD: U.S. online video site Hulu made its international debut Thursday with a service in Japan.

THE COSTS: Users get unlimited on-demand access to popular American television shows and movies for about $19 per month. Viewers can watch on televisions, computers and mobile devices with or without subtitles.

DEALS: For the launch, Hulu signed licensing deals with major studios and TV networks including CBS, Sony Pictures Entertainment and Twentieth Century Fox. It plans to later add content produced in Japan and elsewhere in Asia. It also entered an exclusive mobile marketing partnership with Japan’s biggest wireless carrier, NTT DoCoMo.

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