POOR RECORD: A look back at the products heavily promoted at the International Consumer Electronics Show in recent years reveals few successes.
ONE REASON: The company that has been driving trends in the industry, Apple, doesn’t show products there. It doesn’t have a booth, and its executives don’t give speeches. Microsoft is also bowing out after this year.
BEYOND THE PRODUCTS: Attendance is up, and CES is a good way to set up face-to-face meetings that would take weeks to organize otherwise. In that context, it matters less that the show hasn’t been a great staging ground for new products.
