Summary Box: Cable cos. to offer $9.95 broadband

THE OFFER: Starting next summer, cable companies will offer Internet service for $9.95 per month to homes with children that are eligible for free school lunches.

BEHIND THE DEAL: The Federal Communications Commission cobbled together the initiative to get more U.S. homes connected to broadband.

THE STATS: One third, or about 35 million homes, don’t have broadband. People are still signing up for broadband, but growth has slowed in recent years. For those who still haven’t signed up, cost is a minor factor. Most say they’re simply not interested or don’t need it.