THE GIVEAWAY: BlackBerry’s maker is offering more than $100 worth of free software to customers. It’s also offering a month of free technical support to corporate customers.
THE REASON: Research in Motion Ltd. is trying to soothe tens of millions of customers frustrated over last week’s massive outage.
WILL IT WORK?: Some BlackBerry users and experts cast doubt on whether the freebies are enough to keep people from abandoning the tarnished brand in favor of more popular smartphones such as Apple’s iPhone.