Summary Box: Apple says iPad name demands unfair

APPLE SPEAKS OUT: Apple says Proview Electronics’ insistence that it still owns the iPad trademarks in mainland China is misleading and unfair.

THE DISPUTE: Although Proview says it never sold Apple the rights as part of a 2009 deal, Apple says Proview insisted on the terms with the understanding that the mainland Chinese-registered trademarks were included in the worldwide rights to use the name.

BIGGER PICTURE: Financially ailing Proview and Apple are sparring in courts over the issue, while the Chinese maker of computer screens and LED lights is seeking to have iPad sales and exports blocked.