Starbucks is a high-end coffee company leading in the global market. It has distinguished its services from those of other coffee outlets and has a specific touch to the coffee. This attracts the customers to this outlet to experience top amenities while having their all-time favorite coffee. But recently, the world-famous outlet has experienced a decline in its sales and traffic in the global market. A difference of 1% is observed by the authorities in the sales of Starbucks. To cover that, they are planning to launch their seasonal menu on Tuesday, 20 May 2025.
Why is Starbucks launching a Seasonal Menu?
Starbucks has launched the Summer Menu 2025 to attract more customers back to the outlet. By limiting new drinks for a particular season, the customers would want to try them within that time. Thus, that would cause an increase in the sales drive and the foot traffic of the prestige coffee outlet.
The initial plan of the company was to trim the menu and remove access to a few drinks for the customers. But taking note of the already declining sales, the company decided to offer limited-time drinks to the customers. This action is given the name of the “Back to Starbucks “ campaign to bring back the potential customers of Starbucks.
What are the Reasons for the Decline in Starbucks Sales?
Starbucks CEO Brian Niccol has suggested several changes in the policies of the coffee outlet to convert the coffee outlet into a community coffeehouse. These changes are as follows:
- The coffee outlet has minimized its menu. It means that many of the customers’ go-to orders have been removed from the Menu. According to the reports, about 30% of the menu was minimized.
- Starbucks changed the dress code of the workers to Baristas, which was highly opposed and protested by the workers.
- Starbucks has made huge changes in the code of conduct, free refill policy, and condiment bars, which have made the consumers lose interest.
These are the major reasons that have caused a significant decline in the traffic and sales of the famous coffee outlet.
Limited-time Drinks offered by Starbucks in the Summer Menu 2025
Let us take a look at the returning limited-time drinks offered by Starbucks in its trending Summer Menu 2025.
Summer-Berry Starbucks Refresher Return
Summer-Berry Starbucks Refresher Return was a famous drink among customers and was frequently ordered when introduced earlier in the 2024 Summer Menu. Thus. Its return is a strategic agenda to drive sales to normal by the authorities of Starbucks. This drink gives the juicy extracts of raspberry, blueberry, and blackberry. These flavors are then lusciously shaken and mixed with ice, water, and raspberry pearls for a heavenly taste in the customer’s all-time favorite.
Startbucks Iced Horchata Oat Milk Shaken Espresso
Starbucks has launched a new drink called Iced Horchata Oat Milk Shaken Espresso, an extension of the special Iced Shaken Espresso of the coffee outlet. The authorities say that this drink is inspired by the Mexican traditional Horchata with their specializations. The drink is rich in cinnamon, vanilla, and the little nutty notes of rice milk used in the traditional Horchata recipe. The espresso is carefully fused with Horchata flavorings, and these elements make this a refreshing drink.
Starbucks Menu Changes 2025
Starbucks is planning to continue its menu reduction policy in September 2025, when the sales of the outlet will start normalizing. The menu will be reduced by around 3,% and the new menu won’t include many of the beverages that were there earlier The motive behind this act is said to be a method to make space for new creative additions in the future. Let us see what the authorities are having for Starbucks lovers this time.
Conclusion
The changes and the sudden policies are pointing to a major change in the Starbucks outlet. These will either make the outlet into a full-blown community coffeehouse, according to their plans or will reduce the sales of the community all over again. Anyhow, the idea of building a coffeehouse community is not bad and is innovative.
