SoulCycle, the cycling gym and owner of a clothing line, is going public, and the filing paperwork is, in a word, cringeworthy.
If you’re not into platitudes about the body and mind and finding yourself with the help of a loving exercise community, do not read beyond this point.
Here’s a snippet from the filing’s summary:
We Aspire to Inspire. Our mission is to bring Soul to the people. SoulCycle instructors guide riders through an inspirational, meditative fitness experience designed to benefit the body, mind and soul. Set in a dark, candlelit room to high-energy music, our riders move in unison as a pack to the beat, and follow the cues and choreography of the instructor. The experience is tribal. It is primal. And it is fun.
Our classes follow a signature format, yet every SoulCycle experience is unique … Based on the impact we?ve had on our riders? physical and mental well-being, we believe SoulCycle is more than a business, it?s a movement.
Read more at?BUSINESS INSIDER