If you are one of those OG McDonald’s fans, this news will definitely make you feel a bit nostalgic as well as excited. McDonald’s has officially announced the grand comeback of Snack Wrap to its menu. Yes, you read it right. One of the brand’s cult-favorites from 2006, Snack Wrap, Will soon be made all over the country. If you are someone who wants to know more about Snack Wrap returning to the McDonald’s menu, this article is for you. It brings you everything you need to know about the product relaunch and when you can expect to see it in the menu.
Is Snack Wrap Really Coming Back To The McDonald’s Menu?
Snack Wraps were originally launched in 2006 and gained fans all over the country. It was discontinued in 2016 after a decade of legacy. McDonald’s dropped a teaser through a post on its X account this Tuesday, on the 15th of April, announcing that the iconic Snack Wrap is hitting the menu again. The cult-favorite item featured chicken, shredded lettuce, along shredded cheese in ranch or honey mustard wrapped inside a tortilla. The relaunch announcement definitely sent the superfans from all over the country into a frenzy, and they are eagerly awaiting.
When Will Snack Wrap Hit The McDonald’s Menu Again?
According to what McDonald’s wrote on its social media platforms, the Snack Wrap can hit the official menu on the 14th of any month this year. The company did not really specify which month it is going to make an appearance in the menus officially. The suspense has definitely added to the whole marketing game of its iconic comeback. People have been engaging with the X post, making their own assumptions about the upcoming relaunch of Snack Wrap. However, there is no official confirmation regarding the month of relaunch.
Fans Anticipating The Relaunch Of McDonald’s Snack Wrap
The official announcement from McDonald’s on X worked exactly how it should have, sparking excitement and anticipation among the fans. The internet was flooded with reactions and assumptions regarding the real relaunch date of the Snack Wrap. One of the X users commented that they are guessing the Snack Wrap will hit the menus in June. McDonald’s replied to the user, saying it cannot confirm or deny it, further teasing the fans. Another user also commented regarding the relaunch, to which the company just replied with “Soon, friend, soon,” maintaining the suspense.
What Joe Erlinger Said About The Relaunch Of Snack Wrap?
Joe Erlinger, who is the President of McDonald’s USA, during an interview in the month of December 2024, talked about the relaunch of Snack Wrap. The President mentioned that Snack Wrap is going to have a grand relaunch in 2025. He also mentioned the cult-following of the wrap and told how he has received so many emails about this product. Erlinger mentioned he’s not going to reveal the exact date of the relaunch because of competitive reasons. This strategy of marketing strategy is pretty well for McDonald’s, and the buzz surrounding the Snack Wrap is increasing. It will be interesting to see whether the company will be able to bring back the original taste of the Snack Wrap from 2006.
