Small Business Influencers: Why Do They Matter?

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Small BizEnhance your success rate by engaging with the top influencers in your industry.

Finding and engaging influencers in your industry can do a lot of good for your business. Studies show that building a relationship with industry influencers allows businesses to earn an average of $6.85 for every dollar spent on paid media. But this is just the tip of the iceberg. There are still a number of good reasons why you need to reach out and engage with the top influencers in your industry.

What is an Influencer?

In case you are wondering who these people are and what makes them so influential, they are the ones who are front and center of the conversations around which your product or service revolves. Since they are considered experts in their fields, their opinions can have a great impact on other people’s thought process. They also have the power to persuade people to take a particular course of action based on their recommendations. Thus, it is easy to see why they can be a very valuable asset for any business.

Why Influencers Matter to Your Business

Aside from the fact that your target audience listens to the opinion of these people and follows their advice, engaging with influencers in your industry can be one of the best business decisions you can ever make. Here are some reasons why it can be good for your business.

They can help widen your reach. By engaging with an influencer, you are connecting with their audience and with their audience’s own networks as well. This connection may lead to increased web traffic and social media exposure.

They can promote the value of your product. Influencers have a working knowledge of your products and services, as well as those of your competitors. They have also tested and personally used these products before recommending them to their audience.

They can help increase your profits. Since their opinions and recommendations can influence their audience’s purchasing decisions, engaging with an influencer can do a lot for your bottomline.

How to Find the Ideal Influencer

Use influence measuring tools. Online tools and apps such as Buzz Sumo, Klout, Kred, Keyhole, Follower Wonk, Little Bird, Mixtent, Traackr, Topsy and Twellow can help measure social media influence based on a number of factors such as number of followers and activity on social media and other users’ interactions.

Find genuine ways to engage. Simple things such as reading and commenting on their content, providing quality guest posts, finding ways to help them out with their marketing and promotional goals and promoting their work in your own blog can help you build a great relationship with the top influencers in your industry.

Engaging with the top influencers in your industry can be good for your business so follow these tips and you will surely enjoy great results.