Search marketing has grown in popularity as online search continues to evolve from a novelty to a standard feature in our everyday lives. Almost every business in the country, big or small and regardless of industry, has some kind of web presence, and everybody is competing for only a handful of positions at the top of search-engine results pages (SERPs).
Since larger companies — mega-corporations such as Walmart or Home Depot — already have millions of inbound links, decades of content, and a recurring base of online visitors, it?s no wonder why they generally appear in the top ranking positions when people search for commercial products. Regardless of what industry you?re in, you?ll always have at least one competitor who has been around longer and has tried harder than you have (allocated more budget and resources) to building their visibility on the web and in search engines.
So how can you, a small business with limited experience and resources, compete with that level of online domination?
Thankfully, search-engine optimization (SEO) is no longer about sheer volume. It?s not about who?s been on the web the longest, who has the most inbound links, or even who has the biggest library of great content. It?s about which page or website is the most relevant for the searcher. Knowing that, there are several strategies you can implement that can give you the edge over the bigger, badder competition.
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