Shoppers say ‘ho-hum’ not ‘ho-ho-ho’ to sales

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Sale, schmale.

Used to be, customers would come running when stores cut prices. But these days, more Americans are becoming blas? about bargains.

To be sure, people have been shopping more than ever this holiday season, largely because of a flood of sales. But Americans have become so used to deep discounts that they expect each sale to be bigger and better than the last. That means retailers will likely have to keep slashing prices, which could hurt their bottom line.