According to the U.S. Small Business Administration (SBA), the latest research shows that more than half of small business owners do not have a website, measure the results of their marketing or have a social media account. To combat these stats, earlier this year the SBA launched the first-of-its-kind public-private partnership, the Small Business Technology Coalition, that provides Americas small businesses with one-stop access to the latest digital educational and training resources from technology innovators and industry leaders.
There is no doubt that technology plays a central role in how businesses today start, operate and grow, SBA Regional Administrator Kelli LeDet told TNJ Senior Editor Sergie Willoughby in a recent interview. In many instances, technology can accelerate the growth for many small businesses, in particular those in underserved markets. Yet the latest research shows that more than half do not have a website, measure the results of their marketing or have a social media account. And only about half use digital tools to help with their business accounting.
She continues, The Small Business Technology Coalition is committed to helping small businesses leverage technology as a core driver of growth and differentiation. By increasing digital education and training to launch, grow, and manage their business, we feel that we are leveling the playing field for a wide-range of small firms. Its important to note that technology is ever-changing and by providing small businesses the access to these tools can only help them to be more competitive and successful.
The new members added to the SBTC are Bench, Canvas, Dash Data, Google, Gusto, Intuit, LinkedIn, Paychex, Square, Thumbtack, and Yelp.
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