Rivian is creating a buzz with its new leasing initiative. Called the “Electric Refresh Offer,” this promotion offers interested buyers a good reason to go electric. With as much as $10,500 in lease rewards, Rivian is going whole hog to put more drivers into its R1T pickup and R1S SUV.
Trade In Any Vehicle, Get Big Rewards
The core of Rivian’s offer is simple yet appealing. Trade in any vehicle that is gas, hybrid, or electric, and you’re eligible for a significant discount. The incentive breaks down into two parts:
- $3,000 Electric Refresh Credit
- $7,500 EV Lease Credit
- Combined, these add up to $10,500 off the cost of a lease.
There is no restriction based on what kind of car you’re trading in. If it’s an old gasoline guzzler or a hybrid that you’re retired, it’s relevant. Even non-operational cars have been taken in before, and inquiries regarding such eligibility already abound.
Who Is Eligible for the Offer?
In order to qualify for this April-only lease deal, customers need to fulfill two requirements:
- Place an order between April 1–30, 2025
- Trade in a qualifying vehicle (not merely get an estimate)
This is different from the March popular All-Electric Upgrade Offer, which did not need a trade-in to get a credit. Another key difference: April’s offer covers all 2025 versions of the R1T and R1S, not only the Max pack models.
Keep in mind, orders placed before April 1, 2025 are not eligible, and neither are preorders that weren’t confirmed by the same date.
Why Now Is a Great Time
If you’ve been on the fence about getting an electric vehicle, Rivian’s timing couldn’t be better. With federal EV incentives still in play and Rivian’s extra boost, drivers can save significantly on a premium electric truck or SUV.
And don’t forget: Rivian’s lease deal isn’t limited to existing EV owners. It pays anyone who is willing to give up their existing vehicle, regardless of what lies beneath the hood.
A Boost for Rivian’s Market Push
This lease incentive is one facet of a larger strategy for Rivian. While the EV marketplace becomes increasingly competitive, the automaker is searching for ways to increase adoption and make its R1 lineup more affordable. The provision of lease offers enables Rivian to tempt buyers who may not be in a position or willing to consider a full purchase immediately.
Furthermore, leasing keeps clients up to speed with changing EV technology. While battery life, range, and capabilities get better, short leases provide an option to upgrade in a few years.
Bonus Benefits for New Drivers
On top of the trade-in discount, customers also earn 500 points (equivalent to $500) in Rivian Gear Shop with a referral code. Customers can use these points to buy accessories, apparel, or even outdoor equipment which is ideal for Rivian’s adventure-seeking core.
Community Reactions Rolling In
Interest is already piling up. Online forums and comments are filled with prospective buyers wondering about vehicle suitability, dealer numbers, and what it takes to outfit vehicles for special purposes—such as carrying rural mail using right-hand operating controls.
The buzz indicates Rivian’s initiative is finding its target audience: drivers eager to discover electric without sacrificing the checkbook.
Final Thoughts
The Electric Refresh Offer is a bold move by Rivian. Not only does it make EV leasing more budget-friendly, but it also opens the door to drivers with all types of trade-ins. With the cutoff on April 30, now is the time for potential customers to take action.
This lease offer might be the key to getting more Rivians on the road, while also helping drivers save thousands along the way.
