Revel Bikes, the bicycle brand known for its innovative products, recently announced it is shutting down operations through an email to the dealers. The company has blamed industrial challenges and post-pandemic disruptions for the liquidation. If you are someone who was planning to buy their iconic bikes and wondering why it is closing down, this article is for you. It brings you everything you need to know about Revel Bikes shutting down after falling victim to multiple industrial challenges. The following article also includes what the email sent to the dealers said about the liquidation and its future potential.
Revel Bikes Sends An Email To The Dealers
The Colorado-based company has officially informed all its dealers about the shutdown through an email. All the dealers of Revel Bikes received an email earlier today that briefed them on the financial position of the company. It also informed them that the company has officially transferred control of its business to its senior lender. Revel Bikes is now going to go through an orderly wind-down of its operations. Warranty support is also going to come to an end. However, the company is still asking its partners for their support for the bikes already in the market.
Why Is Revel Bikes Shutting Down Operations?
According to what the email sent to the dealers said, the company is blaming industrial challenges and post-pandemic disruptions for the shutdown. It mentioned multiple reasons the Colorado-based company had to go through liquidation. Some of the many reasons cited include product delays, overdue payments, and a soft market. It reported that the company has around $8 million in secured debt. Revel Bikes also informed its dealers that support for unsecured creditors is highly unlikely. From tomorrow onwards, all the bikes of the company that are still in the market are going to go on heavy discounts.
Revel Bikes Shutting Down Right After Launching 3 Bikes
The sudden news of Revel Bikes shutting down businesses all over the country came as a shock to the consumers. This is especially because the company just updated its 2025 lineup at the beginning of this month with three new bike launches. It also added new colors to the existing bikes. As of now, any other hints regarding the closures of the brand are still limited. Product Manager Matt Boughton and Director of Finance Ola Verploegh took over their LinkedIn accounts, confirming the news. The official website of Revel Bikes has also started showing host errors if we try to access the dealer’s location.
What Did The Email Say About The Future Potential Of Revel Bikes?
The email, which was signed by Ben Coates and Matt Hoogenboom, also addressed the future potential of the brand. It stated that there are possibilities of a brand revival and a brighter future if it gets a new owner. The email mentioned how Revel is a talented team and a great brand. Therefore, someone must be there who wants to buy it. However, the email also mentioned that the company does not know what will happen from here and that they are going to have a limited time.
Is This The Best Time To Buy Revel Bikes?
The future of Revel Bikes is uncertain. However, if you are someone who loves the innovative bikes they sell and is planning to get one, this is the time for you. As mentioned above, the bikes already available in the market are going to go on heavy discounts. This means that bikes will now be affordable for a larger section of society. The bikes for Friday are going to go on at least a 40% to 50% discount at retail. However, this is definitely the best time to get your hands on Revel Bikes.
FAQs
1. Why is Revel Bikes shutting down?
Revel Bikes is shutting down due to a combination of industrial challenges, post-pandemic disruptions, product delays, overdue payments, and a generally soft market. The company cited around $8 million in secured debt in its dealer email.
2. Did Revel Bikes announce its closure officially?
Yes, Revel Bikes officially informed its dealers via email that it is shutting down operations and transferring control to its senior lender. The company will undergo an orderly wind-down process.
3. Will Revel Bikes continue warranty support?
No, Revel Bikes has stated in the email to dealers that warranty support is coming to an end. However, they have asked their partners to continue supporting the bikes already sold in the market.
4. Can I still buy a Revel Bike?
Yes, Revel Bikes currently available in the market will go on heavy discounts, reportedly between 40% and 50% off at retail. It may be a good time to buy if you’re a fan of the brand’s innovative products.
5. Is Revel Bikes going bankrupt?
Revel Bikes is not formally filing for bankruptcy but is liquidating its assets through a controlled wind-down process after transferring business control to its senior lender.
