Alison LePard, a 19-year-old college sophomore from Wellesley, Massachusetts, says that when she shops for clothes and accessories, her goal is a look that is uniquely hers. So she does a lot of mixing and matching.
“I don’t blindly follow what they put out,” LePard said of store displays. “I don’t want to wear just one brand. I don’t want to be a stereotype.”
She’s hardly alone. Recent surveys have found that members of the U.S. Millennial Generation – the roughly 80 million Americans born between 1977 and 2000 – pride themselves on their individuality, and shop accordingly.
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