‘Reading Rainbow’ revival is the most popular Kickstarter project ever

It’s one for the record books. Reading Rainbow, the popular and critically acclaimed children’s educational series from the 1980s, has become the most popular Kickstarter project yet in terms of number of backers ? 91,588 individual contributors as of today at 11 AM EST. The campaign, which seeks to bring Reading Rainbow back as a website and app for smartphones and TVs, was launched by longtime series host LeVar Burton in late May. Kickstarter confirmed the news on Twitter, noting that it had surpassed the previous record holder, the Veronica Mars movie, at 91,585 backers.

There are only 48 hours left to go before the Reading Rainbow campaign ends, but the contributions continue to flow in, with $4.5 million raised at the time of this article’s publication. While that amount is still considerably less than the most well-funded project on Kickstarter so far (that would be the over $10 million raised by the Pebble e-ink smartwatch), it is enough to make the new Reading Rainbow campaign the fifth best-funded to date.

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