Qualcomm challenges LCDs through new e-reader

SEOUL, South Korea (AP) ? A new electronic display is poised to challenge power-hungry LCDs after Qualcomm Inc. teamed up with a South Korean bookseller to introduce a new e-reader.

Kyobo Book Centre officials said Thursday they unveiled the “Kyobo eReader” this week in Seoul for sale early next month. The e-reader features Qualcomm’s 1.0 GHz processor, a custom Kyobo application and a 5.7 inch “mirasol” display.

The display uses ambient light instead of its own. It has already been used in a few Chinese and South Korean phones and in an MP3 player on the U.S. market. The display uses less battery because it contains tiny mirrors that consume power only when they’re moving.

Kyobo said its e-reader featuring the mirasol display will be priced at 349,000 won, or $302.